Data Quality: False and incomplete address data information is the order of the day in e-business. Often, the customer enters abbreviated, supplementary or completely false information, or he involuntarily makes typing errors. Whoever overlooks this will have to reckon with adverse consequences that should not be underestimated in the standard cycle of data generation, data integration and their operative use (personalization, credit standing, delivery, data analysis, customer segmentation, etc).

In the virtual world of the Internet the goals of winning customers and gaining customer loyalty apply just as they do in classical marketing. But the medium is definitely different. Especially in e-business, contact remains largely anonymous. The customer or prospect communicates in real time and expects comparable behavior from the side of the company. Studies report a high rate of migration in the field of e-business. The consequence: big investments in attracting new customers are lost in the sand because the awareness and/or the instrument for ensuring the name and address data quality are absent.

And in times when markets are global, this problem is no longer limited to particular national markets alone. Determined by the medium Internet this topic assumes international dimensions.

Online business is not imaginable without optimized address management and data quality in real time. For only then can you identify your customers unequivocally, and only then do you have the necessary security that you and your customers expect for central work procedures such as credit checking, delivery of goods, payment transactions or follow-up marketing.

With our data quality software solutions for name and address data quality you check and format the address information of your customers and prospects, and you recognize and avoid creating duplicates already at the front-end of your e-commerce application upon data entry by the customer. These data quality functionalities are, of course, also available internationally and take into consideration country-typical characteristics. They are equipped with a regular update service and run on all current platforms.