Is it your focus to localize customers with the aid of sociodemographic and other features, to determine market potential by considering local target group data or by recognizing regional differences in market acquisition?

Is it important to you to pinpoint risks early enough, e.g. within your e-commerce application and to thus minimize them? Do you need customer profiles to shore up scattered losses when advertising or in direct marketing? Are location analyses, sales area planning and sales controlling an important subject for you?

Then address geocoding is an instrument you cannot do without; it supports you in your decision-making with the aid of geographical and local references.

The application possibilities in micromarketing are very multifaceted. The starting points are always the address data of your customers and prospects. But that alone does not suffice. To preclude wrong decisions as far as possible, your addresses must be free of redundancies and, first and foremost, must be postally correct down to the smallest geographical unit (street and housenumber). First then will you have the assurance that the right features and data can be assigned to the right addresses – that is to say to the right customers.
With our postal checking systems we provide you with the assurance of having postally correct customer addresses with all the country-specific versions we offer. In addition, we provide you with the geocoding software, the platform for assigning your individual company information and/or the basis for referencing external data providers.

Uniserv makes available geocoding reference systems to the following providers: