Companies operating nationally and internationally consider one of their most important tasks to be the rebuilding and strengthening of existing customer relationships. Therefore there is hardly any company that is not grappling with customer relationship management (CRM), customer care, database marketing or e-CRM.

Unfortunately, many projects and their derivative measures of direct communication far too often fail and produce unsatisfactory results because of deficient data quality. The reason: one of the most important preconditions for getting a complete picture of the customer - an optimized, quality-oriented address and customer data management - is not given or was underestimated in its complexity.

With increased customer orientation, addresses develop into a decisive link for all company relationship structures. They serve as a central instrument of consolidation, enhancement, qualification and exchange of company-relevant and marketing-relevant information and data.

An essential success factor is the assurance of data quality. It is significantly determined by relevance, correctness, completeness and up-to-dateness. The quality of the address data is the key to the individualized transparency of all customer relationships and thus an absolute prerequisite for strengthened competitiveness, highest cost efficiency and maximized ROI on all utilized systems and applications.

All the same whether you wish to analyze and evaluate your customer potential through a unified view of the customer; whether you wish to avoid errors when entering data; whether you wish to verify and check the plausibility of customer data via the Internet or e-commerce applications; or whether you want lasting savings in mailing costs or wish to use creative personalization techniques – in all of these cases Uniserv will provide you with the solution to maximize your success.

You can find out more about the various applications and solutions of our standard software on the following pages.