Overall view of the customer – 360° view of the customer!

Building customer loyalty presupposes knowing the customer! That calls for coherent management of all customer data. Only then is it possible to recognize customer potential, to analyze and develop enhancing measures and strategies, which have as their goal an individual customer treatment and which allow for a single, complete view of the customer.

The goal must be to unite all data about a customer under a "technical" ID. This will be attained through purposeful, continuous address management as the central nervous system of a company.

Customer intelligence and CRM are not conceivable without modern address monitoring. Only a prompt, continual process to assure the quality of customer data enables you to have successful and efficient customer and address management. Especially in the B2C sector, where customarily several hundred thousand or even millions of addresses must be managed, the use of address management solutions for structuring, organisation and checking customer addresses is of highest priority. The requirements for such a solution can be circumscribed as follows: a good investment, on a high technical standard, forward-looking, stable.

Uniserv provides the relevant standard systems and tools with which a single, complete view of the customer can be realized. Moreover, with our software solutions it will be possible to dynamically and automatically create additional pictures of the customer showing interesting aspects. Hence in the B2C sector for example, viewing the household or family level as well as looking at an entire house can supply important information and insights for e.g. credit ratings or market analyses.

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