At the French direct marketing trade fair SRC (Semaine de la Relation Client) in Paris from January 26 - 28, 2000, the Pforzheim software foundry Uniserv will present itself with its products in top form. The highlights this year are address qualifying in e-commerce applications and the subject address management within global marketing strategies.

The Pforzheim specialists will devote increased attention to the utilization of their programs in interactive sales modes (Internet shopping) and in call centers. Therefore, addresses can now be managed on the international level online. Hence, Uniserv offers as one of the first providers country-specific solutions in address formatting, postal validation, duplicate check and the qualifying of addresses online. Due to the utilization of address management tools in the front end within an e-commerce application, the users now profit from optimal address validation right when the data is entered. Thus it is possible to immediately build up a personalized customer relationship. This is decisive for central procedures such as creditworthiness checks, deliveries of goods and payments.

As another highlight, Uniserv supplements its French products exclusively with the complete French street directory D.I.V.A. (Dictionnaire Identifiant des Voies de France et Autres lieux). It offers blanket coverage for France and is completely researched and regularly maintained. With it, users have access to more than 1.4 million entries of street data. Utilizing this directory has a particularly positive effect in mailing campaigns and applications in database marketing and ensures more efficiency and cost-effectiveness.