Importance of data quality for dialog strategies in focus/ Visitors use workshop as professional information platform

Pforzheim, Germany, October 2004 Alberto Boggetti, Uniserv's sales representative, was very pleased with the results of the first Data Quality Workshop held in Madrid. The workshop was offered together with the Spanish partner Schober PDM and was free of charge for the participants. The half-day session focused on the importance of address data quality for the success of dialog strategies in one-to-one projects such as CRM, data warehousing, e-business or direct mailing. "Our participants used this workshop quite concretely as a professional information platform," Alberto Boggetti said. In particular, he referred to the impressions of the attendees who took part in the live demonstration of Uniserv's data quality solutions: "During this live test, participants could experience the advantage of using the expert systems to ensure data quality. Some of the participants had real "light-bulb moments" and got valuable suggestions and ideas for their day-to-day business activities!"

Top-quality address information ensures higher response, cost effectiveness and maximum ROI, no matter whether direct marketing, CRM or an online shop is involved or whether the communication strategies are national or international. In this context it is important to continually monitor and maintain the available address information on a permanent basis. That includes constant cleansing, verifying, matching, consolidating, enhancing and integrating all relevant data information for the dialog.

Contact person:
Alberto Boggetti +49 171 625 13 16