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Press Release from September 2008
New Uniserv Data Quality Solutions seamlessly cover processes for data quality
Leading analysts identify the central importance of data quality for corporate success - Data quality cycle secures data quality as a basis for optimized business decisions - Customer and non-customer data at the focus
Pforzheim, September 2008. The success of any company depends above all on the quality of the stored data. This is repeatedly confirmed by the studies of well-known analysts such as Forrester, Gartner or META Group, because error-free, complete, consistent, up-to-date and relevant information, such as customer, prospective customer, order, product, financial, statistical or transaction data, is the critical basis for better strategic and operative business decisions. According to a survey carried out by the German Association for Information and Data Quality (DGIQ) in 2007, two thirds of the companies polled have recognized that they have given too little consideration to these correlations and therefore see the need for appropriate action.
Against this background, the Pforzheim-based Uniserv GmbH for Data Quality Solutions is now offering a completely re-structured and considerably extended portfolio of internationally usable software and services of the latest generation for the quality assurance of customer and non-customer data as part of its strategic realignment. The re-positioning is associated with extensive rebranding. The Pforzheim software company is boosting its standing in the market as a leading solutions provider for data quality solutions in the European region by means of these measures. The main point of the new product portfolio: In combination, the products form a closed data quality cycle, which seamlessly covers all the data quality processes in companies. This includes the inventory and analysis of the current status of the database, data cleansing to establish a uniform and improved data quality standard, the systematic exclusion of new data contamination (Data Quality Firewall) as well as measures for quality optimization and the continuous monitoring and control of the data quality. As a result, users improve their data quality in comprehensible steps, e.g. as part of Business Intelligence (BI), Data Warehouse or Customer Relationship Management (CRM) projects as well as in e-Business and direct and database marketing systems, thereby obtaining an enormous performance boost for their company. In addition to this, costs can be permanently reduced, customer relationships intensified and the risk of projects failing, long-term damage to the image or incorrect business decisions minimized.
"As a leading European supplier of data quality solutions, we support our customers in making optimum, well-founded strategic and operative business decisions. In this respect, data is one of the most valuable raw materials, because information is produced from data, information means knowledge, and it is precisely this knowledge which forms the urgently required basis for making sound decisions", says Roland Pfeiffer, CEO of Uniserv GmbH for Data Quality Solutions, revealing further motives for the strategic realignment of the company and the development of the data quality cycle. "In many cases, data quality is only understood to involve data cleansing. On the other hand, the holistic view which we are promoting also includes fields of action such as data analysis and data profiling, standardization, matching and data enhancement as well as continuous data monitoring. And this is the silver bullet for added value!"
Reliable data quality at all times
The range of Uniserv solutions for securing data quality is now even wider and includes all the functions for mapping all the relevant steps in the data quality cycle:
- Data profiling analyses for investigating e.g. product, financial, transaction, statistical and order data can be carried out by means of the Data Quality Explorer.
- The Data Quality Batch Suite serves as the hub of all cleansing projects and ensures that the data is checked and cleansed.
- The Data Quality Real-Time Services assume the function of a "firewall", by securing the data quality at input. Adverse affects on the previously obtained quality level are thereby avoided.
- The Data Quality Monitor monitors the data quality according to specified rules which are precisely tailored to the respective business processes and applications. It goes into action if specified limits are exceeded.
Pforzheim, September 2008. The success of any company depends above all on the quality of the stored data. This is repeatedly confirmed by the studies of well-known analysts such as Forrester, Gartner or META Group, because error-free, complete, consistent, up-to-date and relevant information, such as customer, prospective customer, order, product, financial, statistical or transaction data, is the critical basis for better strategic and operative business decisions. According to a survey carried out by the German Association for Information and Data Quality (DGIQ) in 2007, two thirds of the companies polled have recognized that they have given too little consideration to these correlations and therefore see the need for appropriate action.
Against this background, the Pforzheim-based Uniserv GmbH for Data Quality Solutions is now offering a completely re-structured and considerably extended portfolio of internationally usable software and services of the latest generation for the quality assurance of customer and non-customer data as part of its strategic realignment. The re-positioning is associated with extensive rebranding. The Pforzheim software company is boosting its standing in the market as a leading solutions provider for data quality solutions in the European region by means of these measures. The main point of the new product portfolio: In combination, the products form a closed data quality cycle, which seamlessly covers all the data quality processes in companies. This includes the inventory and analysis of the current status of the database, data cleansing to establish a uniform and improved data quality standard, the systematic exclusion of new data contamination (Data Quality Firewall) as well as measures for quality optimization and the continuous monitoring and control of the data quality. As a result, users improve their data quality in comprehensible steps, e.g. as part of Business Intelligence (BI), Data Warehouse or Customer Relationship Management (CRM) projects as well as in e-Business and direct and database marketing systems, thereby obtaining an enormous performance boost for their company. In addition to this, costs can be permanently reduced, customer relationships intensified and the risk of projects failing, long-term damage to the image or incorrect business decisions minimized.
"As a leading European supplier of data quality solutions, we support our customers in making optimum, well-founded strategic and operative business decisions. In this respect, data is one of the most valuable raw materials, because information is produced from data, information means knowledge, and it is precisely this knowledge which forms the urgently required basis for making sound decisions", says Roland Pfeiffer, CEO of Uniserv GmbH for Data Quality Solutions, revealing further motives for the strategic realignment of the company and the development of the data quality cycle. "In many cases, data quality is only understood to involve data cleansing. On the other hand, the holistic view which we are promoting also includes fields of action such as data analysis and data profiling, standardization, matching and data enhancement as well as continuous data monitoring. And this is the silver bullet for added value!"
Reliable data quality at all times
The range of Uniserv solutions for securing data quality is now even wider and includes all the functions for mapping all the relevant steps in the data quality cycle:
- Data profiling analyses for investigating e.g. product, financial, transaction, statistical and order data can be carried out by means of the Data Quality Explorer.
- The Data Quality Batch Suite serves as the hub of all cleansing projects and ensures that the data is checked and cleansed.
- The Data Quality Real-Time Services assume the function of a "firewall", by securing the data quality at input. Adverse affects on the previously obtained quality level are thereby avoided.
- The Data Quality Monitor monitors the data quality according to specified rules which are precisely tailored to the respective business processes and applications. It goes into action if specified limits are exceeded.
Uniserv
Uniserv is a leading European supplier of data quality solutions with an internationally usable software portfolio and services for the quality assurance of data in business intelligence, CRM applications, data warehousing, eBusiness and direct and database marketing. With thousands of installations worldwide, Uniserv supports hundreds of customers in their endeavours to map the Single View of Customer in their customer database. Uniserv employs more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as ADAC, Allianz, AVIS, BMW, Commerzbank, DBV Winterthur, Deutsche Bank, Deutsche Börse Group, Ford, France Telecom, Greenpeace, GEZ, Heineken, Johnson & Johnson, Nestlé, Payback, PSA Peugeot Citroën as well as Time Life and Union Investment. Further information is available at www.uniserv.com .
Uniserv is a leading European supplier of data quality solutions with an internationally usable software portfolio and services for the quality assurance of data in business intelligence, CRM applications, data warehousing, eBusiness and direct and database marketing. With thousands of installations worldwide, Uniserv supports hundreds of customers in their endeavours to map the Single View of Customer in their customer database. Uniserv employs more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as ADAC, Allianz, AVIS, BMW, Commerzbank, DBV Winterthur, Deutsche Bank, Deutsche Börse Group, Ford, France Telecom, Greenpeace, GEZ, Heineken, Johnson & Johnson, Nestlé, Payback, PSA Peugeot Citroën as well as Time Life and Union Investment. Further information is available at www.uniserv.com .
