Press Release from November 2009
Pforzheim, 2nd November 2009. Uniserv GmbH for Data Quality from Pforzheim, Europe's largest specialised supplier of data quality solutions, launched its own SaaS (Software as a Service) portal at the beginning of November 2009. With the domain
www.data-quality-on-demand.com, the company offers a large number of functions for data quality as real-time and/or batch services for
CRM (Customer Relationship Management),
directmarketing and
eCommerce. In addition to this, Uniserv will provide integration of its postal validation and duplicate check in salesforce.com for CRM in the near future and therefore extend the on-demand CRM system by important functions for securing data quality. With the portal
www.data-quality-on-demand.com, the software manufacturer from Pforzheim is therefore the only provider in Europe which offers such a comprehensive, high-quality on-demand product range with respect to the functions and usage type. Various functions enable users to reliably secure the quality of the data stored in their CRM, direct marketing and e-commerce applications and thereby increase the effectiveness of the respective projects in these areas via use-on-demand as SaaS without costly investment in hardware and software.
Uniserv will showcase its "Data Quality on Demand range" on 11th and 12th November 2009 at the SaaSkon in Stuttgart in a presentation and at its stand.
The product range was created as part of a strategic realignment and will enable Uniserv to cover seamlessly all the processes in all areas of data quality in a data quality life cycle: these include data profiling, data cleansing, firewall and data quality monitoring. "Whereas only some of the Real-Time Services have been available on demand up to now, the offer on the new portal is now considerably more extensive, because Uniserv is pursuing the vision of offering all the data quality processes of the data quality life cycle as Software as a Service. In addition to the Real-Time Services as a data quality firewall, the Batch Services for data cleansing on-demand are now also available under one roof with the launch of our portal", says Uniserv CEO, Roland Pfeiffer, with a smile and adds: "This is an important milestone for us in the development of our company, because it is our declared objective to become the leaders in Europe not only for on-premise but also for Data Quality on Demand. We are systematically setting this up and developing it as a second string to the company's bow."
A Software as a Service product range provides the user with a large number of advantages in comparison with local software installation. In addition to short project times, low risk, high scalability and flexibility, users who decide on an on-demand solution benefit above all from costing accuracy, less complexity and simple integration. Furthermore, the functions are available anywhere where there is an Internet connection, all that is needed is an Internet browser. It is therefore easy to use, which increases user acceptance; no associated fields of competence have to be built up and maintained. "With these advantages in the bag, our on-demand offer now enables us to reach user groups, for whom data quality on-premise has so far not been economic as a result of the budget, amount of contacts or intrinsic value of the contacts, and this is something which opens up completely new growth prospects for us", says Ulrich Sohn, Director of Sales at Uniserv, emphasizing the commercial significance of the new on-demand offer. According to leading analysts, the growth potential of SaaS is enormous, the experts forecast growth of 43 percent in 2009 alone.
Uniserv
Uniserv is the largest specialised supplier of data quality solutions in Europe with an internationally usable software portfolio and services for the quality assurance of data in business intelligence, CRM applications, data warehousing, eBusiness and direct and database marketing. With several thousand installations worldwide, Uniserv supports hundreds of customers in their endeavours to map the Single View of Customer in their customer database. Uniserv employs more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as ADAC, Allianz, BMW, Commerzbank, DBV Winterthur, Deutsche Bank, Deutsche Börse Group, France Telecom, Greenpeace, GEZ, Heineken, Johnson & Johnson, Nestlé, Payback, PSA Peugeot Citroën as well as Time Life and Union Investment. Further information is available at
www.uniserv.com.