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News April 2010
Integrated Data Quality from Uniserv for update.seven
- DQ-Connector Real-Time update.seven provides higher customer data quality in the update CRM environment
- Integration of high-quality components for postal validation and duplicate search via "plug and play"
Pforzheim, 13th April 2010. The core component of any Customer Relationship Management (CRM) system is the stored customer data. Its quality is the central requirement for the success of any measures and projects based on the CRM solution. Against this background, Uniserv GmbH for Data Quality Solutions from Pforzheim offers the integration of the data quality functions for postal validation and duplicate search for all leading CRM solutions.
The components post and mailRetrieval for optimization of the customer data can now also be seamlessly and comfortably integrated and activated in the CRM suite of update Software AG by means of the DQ-Connector Real-Time update.seven via "plug and play". As a result, address changes or new entries of postal addresses can be automatically checked in the CRM environment of update.seven web by means of the postal validation function post with an almost global coverage. In addition to this, the error-tolerant search function mailRetrieval makes it easier to find company and personal data as well as any possible duplicates Even more accurate identification of duplicates becomes possible by considering the individual requirements of existing business processes e.g. through the possibility of integrating critical business fields and a complex system of exclusion rules.
"Incorrect customer data creates additional costs and can be responsible for a perceptible loss of image. Duplicates in different data records entail a high administrative effort and are extremely time-consuming - that is why a complete, single 360° view of the customer from all areas of the enterprise is not possible in the sensitive CRM environment. The DQ-Connector, which is now also available to the users of update.seven web, was developed by Uniserv to increase the data quality in this respect: It is easily and quickly activated, helps companies to cut costs, provides them with a single view of their customers and enables successful implementation of their CRM measures", says Uniserv CEO, Roland Pfeiffer, summing up the bottom line.
The components post and mailRetrieval for optimization of the customer data can now also be seamlessly and comfortably integrated and activated in the CRM suite of update Software AG by means of the DQ-Connector Real-Time update.seven via "plug and play". As a result, address changes or new entries of postal addresses can be automatically checked in the CRM environment of update.seven web by means of the postal validation function post with an almost global coverage. In addition to this, the error-tolerant search function mailRetrieval makes it easier to find company and personal data as well as any possible duplicates Even more accurate identification of duplicates becomes possible by considering the individual requirements of existing business processes e.g. through the possibility of integrating critical business fields and a complex system of exclusion rules.
"Incorrect customer data creates additional costs and can be responsible for a perceptible loss of image. Duplicates in different data records entail a high administrative effort and are extremely time-consuming - that is why a complete, single 360° view of the customer from all areas of the enterprise is not possible in the sensitive CRM environment. The DQ-Connector, which is now also available to the users of update.seven web, was developed by Uniserv to increase the data quality in this respect: It is easily and quickly activated, helps companies to cut costs, provides them with a single view of their customers and enables successful implementation of their CRM measures", says Uniserv CEO, Roland Pfeiffer, summing up the bottom line.
Uniserv
Uniserv is the largest specialised supplier of data quality solutions in Europe with an internationally usable software portfolio and services for the quality assurance of data in business intelligence, CRM applications, data warehousing, eBusiness and direct and database marketing. With several thousand installations worldwide, Uniserv supports hundreds of customers in their endeavours to map the Single View of Customer in their customer database. Uniserv employs more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as ADAC, Allianz, BMW, Commerzbank, DBV Winterthur, Deutsche Bank, Deutsche Börse Group, France Telecom, Greenpeace, GEZ, Heineken, Johnson & Johnson, Nestlé, Payback, PSA Peugeot Citroën as well as Time Life and Union Investment. Further information is available at www.uniserv.com.
Uniserv is the largest specialised supplier of data quality solutions in Europe with an internationally usable software portfolio and services for the quality assurance of data in business intelligence, CRM applications, data warehousing, eBusiness and direct and database marketing. With several thousand installations worldwide, Uniserv supports hundreds of customers in their endeavours to map the Single View of Customer in their customer database. Uniserv employs more than 110 people at its headquarters in Pforzheim and its subsidiary in Paris, France, and serves a large number of prestigious customers in all sectors of industry and commerce, such as ADAC, Allianz, BMW, Commerzbank, DBV Winterthur, Deutsche Bank, Deutsche Börse Group, France Telecom, Greenpeace, GEZ, Heineken, Johnson & Johnson, Nestlé, Payback, PSA Peugeot Citroën as well as Time Life and Union Investment. Further information is available at www.uniserv.com.
