News July 2010

Pforzheim, 2nd July 2010. On the 30th June 2010, Uniserv GmbH from Pforzheim became the first European software producer of data quality solutions to make a complete data quality process for the management of address and customer data available as a Web Service and an on-demand offer. The new Data Quality Service can even be interactively integrated in processes of companies, so that customer data is validated and optimized from data entry. It is also possible to analyze, correct and optimize extensive data stocks "on demand" by means of a Data Quality Center in the Web.
With the new portal, Uniserv GmbH is currently the only supplier in Europe to offer a comprehensive and high-quality offer for data quality with respect to the range of functions and type of use "on demand". Roland Pfeiffer, CEO of Uniserv GmbH: "The new offer is a further milestone for us in the development of the company. We will not only remain "on-premise" leaders in Europe, but will systematically establish and develop Data Quality on Demand as a field of the future to provide a second string to the company's bow."
Strategius GmbH, one of the few German consulting companies specializing in on-demand business, SaaS and cloud computing, developed this new comprehensive on-demand concept for Uniserv: The complete data quality management as an on-demand service for applications such as CRM, ERP, direct marketing and e-commerce can be tested free of charge as of now at www.data-quality-on-demand.com.

Data quality management is worthwhile as a service even for medium-sized and smaller volumes of data
Particularly in the case of small and medium-class companies, the purchase of data quality solutions with a local installation has so far not been considered cost-effective owing to the budget, amount of contacts or unavailable IT infrastructure. Nevertheless, they should also periodically bring their databases "up to scratch": Above all, customer and address data is a valuable asset item which has not yet been fully utilized by many companies. Its value can be maintained and increased with Data Quality on Demand. Several departments, e.g. marketing, and applications, e.g. CRM, profit directly from high-quality address and customer data. And therefore the entire company.
The on-demand model frequently has advantages: Apart from short project times, low risk, high scalability and flexibility, on-demand users profit from costing accuracy, less complexity and easy integration in particular - all that is needed is an Internet browser. The Data Quality functions can be integrated in in-house business applications as a Web Service. As a result, the data quality is monitored and optimized as it is input, and address and bank details are checked interactively. Incorrect entries are reliably corrected no matter whether they originate from the webshop or the CRM or ERP system. In addition to this, data records can be easily enhanced with further information such as telephone numbers and geodata.

Strategius developed on-demand communication and a new portal.
"The on-demand model opens up totally new opportunities for growth for us as a data quality supplier", says Andreas Heißler, head of Marketing Communication at Uniserv. "We had the development of the on-demand portal carried out by Strategius GmbH. The specialists from Strategius particularly supported us in the development of the new Internet sales channel and prepared Uniserv for the on-demand business in a structured manner. We are very pleased with the result. This includes the powerful and appealing on-demand communication as well as the design of a customer-friendly price and charging model at www.data-quality-on-demand.com".

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