With the struggle for new customers via the World Wide Web, the quality of online customer data gains a new and more prominent significance. On the one hand, the direct link between customers and company means a great chance. At the same time it also means a critical moment in the quality management of address and customer data.

In an environment in which the customer himself or herself enters data – possibly without mastering the keyboard – erroneous address data is the order of the day. Uniserv, as specialist and market leader for software solutions in address management, has taken on the task of checking the addresses in ’real time’ and – if necessary – correcting them.

Uniserv has now concentrated the solutions e-address-quality in the product line 'WEB.systems'. With it, wrong or incomplete address information is prevented to the greatest extent or is consciously entered as wrong or ‘pretend addresses‘. Example: Donald Duck in Ducksburg – is immediately sorted out completely automatically. Unintended hearing and reading errors and typos or abbreviations are automatically corrected through the error-tolerant access to reference data and thus excluded as sources of error.

To ensure the integrity of the address data, the Pforzheim software house offers several solution variants. For integration into a company’s in-house applications, Web-capable online systems are available. Irrespective of whether the application is based on Microsoft, Linux or UNIX technology, it can be integrated both into Internet and intranet applications. Depending on the requirements, various Web interfaces, languages and integration techniques (Java, COM, Perl) are available.

In addition, Uniserv address management solutions can be subscribed to as ASP offerings. The use of these services is conceived to be both for Web applications and for purely in-house applications and can be easily integrated into existing applications.