For decades, Uniserv, the Pforzheim specialist for address management software, has been offering its customers concrete and useful expertise, strategic concepts and professional software and services for the efficient management of their own address data. As a trade fair specialized in direct marketing, the DIMA in Düsseldorf annually provides a platform for presenting these concepts and this know-how and product range to the interested public.

With this as background, this year’s DIMA presence of the Pforzheim company will have as its slogan the "Single View of the Customer", meaning the most complete, integral picture of each individual customer. The necessary requirement for this can now be met with Uniserv and its innovative software solutions: optimized, quality-oriented address management as basis for all measures of internal and external communication. The necessity for such a "first-class address management" is as simple as it is plausible. The key to transparency of all customer relationships is the quality of one’s own address data. They are always the central, fixed entity to which all data and information about a customer can be connected, combined with each other and presented company-wide. The useful benefits of such an optimized view of the customer are as remarkable as they are varied. They increase cost-effectiveness tremendously, strengthen competitiveness and- aside from the purely monetary benefits - create a positive image which in turn is reflected as a great plus in customer satisfaction.

Uniserv specialists will provide all visitors to our trade fair stand at the DIMA 2001 with information about these and other topics. In addition, they will give valuable tips and suggestions involving the professional management of addresses as well as about the use, unique features and highlights of Uniserv’s solutions.