Customer relationship management (CRM) moves closer and closer to the center of company interest and marketing strategies. Many recognize the increasing significance of customer addresses and data for company success. They really are the lifeline of a company and the success factor for every step taken for retaining old customers and winning new ones.

With this as background, Uniserv, the Pforzheim software foundry, will present its pallet of programs for address maintenance in Paris (SRC 2001, January 24 – 26, 2001, CNIT La Défense, Salon DATA, Stand A30) together with its French partner UNI-SERVICES CONSEILS. For whoever sells over the Internet, does business on the telephone, utilizes mailings or is internationally active – in short whoever works with customer addresses of any sort whatever: "… needs customized solutions for address cleansing in his individual software and hardware environment, if he wants to be successful on the market. The SRC 2001 provides the ideal platform to obtain detailed advice at the Uniserv stand," explains Guy Deverre, Sales Director for France.

The main points of emphasis of the presentation are the new developments: special solutions are also now available for Oracle®, SAP R/3 and AS/400. These programs offer professional, advanced functionality such as postal address validation and duplicate check for the particular system environment. The advantages lie in the fast and easy integration into planned or existing applications, in the international viability of the products and in their high application and solution quality.

An additional trade fair highlight is the Uniserv ASP offering: via the Internet portal "Address Service Portal" anyone can access tried-and-tested address management functions via the World Wide Web. "That is professional address management from the power socket," says Mr. Deverre enthusiastically. Postal validation for eleven European countries is available. With ASP, costly software investments can be spared in the future. Customers will be charged according to volume. Due to the permanent maintenance of the programs, up-to-dateness is guaranteed. Integration into one's own system environment can be done quickly and easily via various interfaces.