Data cleansing solutions from Uniserv ensure up-to-date, top quality customer and address information – Broad product portfolio increases customer value

Pforzheim, Germany, April 2003. Uniserv GmbH, a leading provider of address data quality solutions headquartered in Pforzheim, Germany, supports its customers with qualified software systems for address validation and data cleansing. The application areas of Uniserv's platform-independent product portfolio include CRM projects, database and one-to-one marketing, e-business, intranet and front-end applications, and back office solutions – also for enterprises working in an international context. Here Uniserv has acquired far-reaching competence based on many years of product experience. The software products offer extensive functionality, ensuring users lasting competitiveness and increasing customer value with the aid of enterprise-wide, reliable address and customer data.

Guaranteed accurate address data
The quality of customer addresses and the data aggregated to them are of utmost importance because constant dialog between enterprises and customers is essential. Uniserv's product spectrum, available under mainframe, Unix and Windows NT, therefore encompasses all of the necessary systems for an efficient address and customer management: data formatting, duplicate check, verification, maintenance and enhancement. Uniserv's solutions ensure maximal data quality for data integration into CRM projects, in all communicative processes and at all customer touch points. Data cleansing and address validation are possible via highly qualified batch systems to assure the required level of quality within existing databases or when data is transferred. Moreover, through smooth integration of different interactive Uniserv tools into the specific customer application, address quality can be assured right at data entry, and thus only correct data is accepted into the customer database. Upon customer request, Uniserv also provides first-time or cyclical data cleansing as an outsourcing option.

Through numerous successful projects in customer data and address management, the Uniserv team has gathered valuable practical expertise and know-how, directly benefiting customers. Inconsistencies and false, outdated or incomplete data and redundancies are avoided with the aid of Uniserv's software products. At the same time, an integrated address management strategy can be realized based on accurate enterprise-wide address and customer information. What's more, an even more extensive increase in quality is possible by opting for additional supplementary data enrichment and enhancement processes.