Data quality in the context of Microsoft Dynamics CRM

Microsoft Dynamics CRM is one of the most popular CRM systems in the world and has constantly high growth rates with respect to sales and installations. Microsoft Dynamics CRM has been successfully established in smaller and medium-sized enterprises for many years but has not been restricted to this sector for some time now.

New, comfortable options for Microsoft Dynamics Version 4.0, such as the optional integrability of additional functions which enable the system to be customized to individual requirements as well as high scalability, also target use in large companies.

Incorrect addresses here result in extra costs, dead letters and damage to the image. In addition to this, duplicates in contact data undermine the objective target and operating principle of a CRM system. Different information on the same customer in different data records runs contrary to the goal of a complete standardized 360° view of the areas of sales, marketing, professional services and help desk.

The Uniserv solution for Microsoft Dynamics CRM intervenes here. It enables automatic interactive validation of the address for correctness - immediately on the creation or change of a contact or a company. In addition, possible duplicate candidates are automatically detected in fractions of a second during storage and displayed to the user in a list of suggestions. An error-tolerant search which quickly finds existing records of contacts or companies is also available. The functionality is completely integrated in Microsoft Dynamics CRM and can be easily and quickly enabled.

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