Customer data needs a standardized profile!
Professional direct or database marketing and Customer Relationship Management presuppose data preparation and data maintenance with a standardized structure. The consolidation of identical field contents and address elements is particularly important.
When you look more closely at stored address data, you will normally discover unclear structures and formatting of the address elements. Problems arise in the addressing system and personal address as a consequence.
Experience has shown that the requirement for a standardized address structure always arises when data files administered in parallel are to be transferred to a database (example: database marketing, CRM, data warehouse) or when third-party lists from different sources are used in direct marketing.
Here and there, it repeatedly becomes apparent that it is of critical importance to know the exact position of the address elements in each address. This is the only way you can correctly personalize and address your mailing campaigns and successfully implement interactive dialogue concepts with your customers.
convert refers to a series of Uniserv solutions which use specific functions aimed at name and address components:
- Formatting of name lines
- Formatting of address lines
- Country-specific address formatting
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