The profit guarantee: Merge Purge eliminates duplicates and merge data error-tolerantly (e.g. household), data enhancement / data enrichment) and compliance check

Anyone who is concerned with data cleansing in a CRM or a data warehouse project or with the tasks of list management in direct marketing will inevitably be confronted with the problem of merging of address data without a standard reference number and therefore with the issue of address duplicates.

In this respect, it does not just concern cost minimization in mailing campaigns. CRM can only be successful if quick and reliable customer identification is guaranteed. This is only provided if multiple instances of one and the same customer, e.g. from different divisions and departments, are excluded to the greatest possible extent during the merging of the addresses.

Only if the technical conditions for the Single View Of Customer have been provided can the expectations of a CRM system be fulfilled. It is therefore essential that heterogeneous customer information and address data with varying spellings can also be merged without a standard reference number with no problems and with no multiple instances of one and the same customer.

Decades of experience, know-how and specially developed error-tolerant search methods supply an exceptionally high result quality.

See for yourself:

The elimination of duplicates increases the decision-making reliability in risk assessment as well as the clarification of questions of creditworthiness and provides you with a dependable overview of your customers. A profit and success potential which you should not ignore!

Furthermore, different views of the address database can be automatically mapped with a flexible data matching system, e.g. in the consumer sector at the level of person, household or building.

With mailBatch as a function module of the DQ Batch Suite, we assist you with a software system which flexibly supplies you with the excellent matching results you expect in the B2C and the B2B area in a fraction of a second in real-time in accordance with your wishes and requirements. The matching of business addresses has completely different requirements compared with those of consumer addresses. As a result, there are separate versions of mailBatch (features) for B2B and B2C. The respective version has its own (national) knowledge base, in which the meaning of the terms in the addresses, the typical structure (syntax) as well as the applicable rules are stored. (This knowledge base, by means of which high-precision identification is possible, is currently available for 28 countries.)
If you have to process mixed databases (B2B and B2C), both features can be installed in parallel without any problems. mailBatch then decides in real time from case to case which type of address it concerns and automatically uses the right knowledge base. This guarantees optimum matching results in every case.

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