Tell me where you live – and I'll tell you who you are!

This aphorism illustrates what great opportunities applications for geomarketing and micromarketing measures have to offer. With our system geocoding, we provide you with an interesting instrument to furnish your customer and address data with important supplementary characteristics and thus to gather directly utilizable knowledge about your customers and prospects.

The linchpin in geomarketing and micromarketing is the address. Only when using it are you able to assign the most diverse information individually. With the address you open up new dimensions in your 1:1 marketing, reduce your costs and increase the efficiency and cost-effectiveness of your applications.

The assignment of information is error tolerant. Hence, reading, hearing or spelling errors and also abbreviations in the address pose no problems. Depending on the type and "granularity" of the geographical information, the assignment can be targeted to an individual house, a section of a street, a street, a city district or an entire city.

Under the heading Product Demonstration you can get a live impression of how our system geocoding works.

Here you will find a live demonstration designed for German addresses with the microgeographic information of our geocoding partner Acxiom Germany. The data basis for the demo is provided by Personicx™ Geo, the Acxiom Germany Lifestyle segmentation system.

Simply try out some of the addresses you know – even including typical reading, hearing or spelling errors – and see how our system reacts to that.

Please click on the link to Personicx™ Geo in the result box below after the postal check has been carried out.

To reach the live demo of the Acxiom Germany Lifestyle Segmentation Systems, please click here! This section is available in German only.

If you would rather see how an application works in practice, take a look at PlanetHome (www.planethome.com), a customer whose Internet applications have received awards several times. See what fantastic applications are possible with the Uniserv program geocoding and the assignment of coordinates!

Here you will find the PlanetHome success story for downloading as pdf document:

PlanetHome Success Story (52.5KB)