Professional direct or database marketing and customer relationship management presuppose uniformly recorded addresses and data storage. It is especially important to consolidate the same field content, information and address elements.

Upon closer inspection of data files one regularly discovers unclear structures and formatting of the address elements. As a consequence, problems in the address and the personal salutation result.
We show you here as an example what the address and the salutation should not look like and how you can optimally prepare your address data with convert: Show Example

In our experience, the uniform structuring of addresses is always required when parallel-managed files are to be transferred to a database (example: database marketing, CRM, data warehouse) or when in direct marketing foreign lists with different origins are to be used.

In either case, it is always of decisive significance to know the exact positions of the address elements for every address. Only in this way can you correctly address and personalize your mailings and successfully implement interactive dialog concepts with your customers.

convert is the name for a line of Uniserv solutions that use specific functions for name and address components: