Framework

DMS is an integrated Direct Marketing Workbench for the control of address management in direct mail campaigns. The core component of DMS is a clearly structured basic framework for cleansing address information. It includes the standard functions Input and Output.

Apart from analysis of the input data, additional functions and work, such as input conversions to individual user requirements or special external applications of third-party suppliers, can be carried out beforehand.

At the end of a handling process, the cleansed and processed data is available for downstream steps (e.g.: production line).

This portfolio of functions is being continuously extended by further modules, which can also be user-specifically integrated in the DMS framework.

As a result, DMS is equipped with everything you require for the organization and execution of an address processing operation. As a user, this means that you control all the processing steps and programs specified in a dialog project step by step by means of this system.