This aphorism illustrates what great opportunities applications for geomarketing and micromarketing measures have to offer. With our system geocoding, we provide you with an interesting instrument to furnish your customer and address data with important supplementary characteristics and thus to gather directly utilizable knowledge about your customers and prospects.

The linchpin in geomarketing and micromarketing is the address. Only when using it are you able to assign the most diverse information individually. With the address you open up new dimensions in your 1:1 marketing, reduce your costs and increase the efficiency and cost-effectiveness of your applications.

The assignment of information is error tolerant. Hence, reading, hearing or spelling errors and also abbreviations in the address pose no problems. Depending on the type and "granularity" of the geographical information, the assignment can be targeted to an individual house, a section of a street, a street, a city district or an entire city.

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