In e-commerce and e-CRM it is obvious that high data quality is becoming more imperative. This statement is repeated often in practical situations and asserted in studies. Insufficient address data quality is an old, well-known problem, often dormant because unnoticed. It has existed since the beginning of electronic data processing. Today, however, in the age of CRM, data warehousing and data mining, the extent of missing data becomes obvious – unfortunately with negative consequences. This applies to building up the database (see also Applications) and of course quite decisively for the quality assurance of ongoing interactions between customers/prospects within Internet applications.

The raw material for continual address data quality is the name and address. In e-business, measures to prevent data contamination in customer and prospect addresses are attaining a new status. The absence of problem awareness is inevitably followed by missed chances, adverse effects on the customer relationships, loss of customers, defects in the data analysis and thus with unnecessary costs.
The consequence: investments in new strategies, instruments and systems come across like the shot gone amiss past the empty goal.

With the name and address search software mailRetrieval you minimize deficits in address data quality in that you prevent in real-time the input of address duplicates. mailRetrieval is error-tolerant and recognizes customer addresses already entered into the database via diverse analyses and methods (example: fuzzy logic) even when only fragments of the names or addresses have been entered.

mailRetrieval can easily be integrated into your website and together with post and convert – also within international e-commerce applications - provides maximal address data quality.


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