Merge Purge: Everyone concerned with data cleansing within a CRM or data warehouse project and with the tasks of list management in direct marketing is compelled to face the problems of merging the address data without uniform reference numbers and is thus confronted with the problem of address duplicates.

Here cost minimization for mailings is not the only issue. CRM can only be successful if fast and certain customer identification is guaranteed. And this is only ensured if, when merging addresses, e.g. from different company sectors and departments, duplicate records of one and the same customer are purged to the greatest possible extent.

First when the technical requirements for obtaining a Single View Of Customer are created, can the expectations involving CRM systems be met. Therefore, the smooth merge of heterogeneous customer information and address data for differing spellings even without uniform reference numbers is indispensable so that duplicate records of one and the same customer do not occur.

The purging of duplicates increases the decision-making certainty for checking risks and for investigations concerning creditworthiness and provides you with a reliable overview of your customer. A profit and success potential that you should not disregard!

Furthermore, with a flexible duplicate checking system it is possible to automatically call up various views of the address records, e.g. in the consumer sector on the person, household or building levels.

With mailBatch we provide you with a software system that gives you the excellent duplicate check results you expect - both in the B2C and in the B2B sectors - and that is flexible with regard to your wishes and needs.

We have put our decades of experience and know-how into mailBatch. The system therefore not only represents the newest status of technology, but due to Uniserv's error-tolerant search method  that was especially developed for it, the system provides an extraordinarily good output quality as well.


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