Data quality is a challenge within any e-business application. It is a fact that while ordering or making inquiries, customers or prospects often provide an incorrect or incomplete address due to carelessness or other shortcomings. Whether e-business or old economy – the story is the same.

But there is an important difference: in conventional CRM systems and in traditional 1:1 marketing, interaction between company and customer is merely supported or dialog merely initiated. The Internet, however, opens up new communication channels, thus making instantaneous interaction possible.

Especially in e-business, your success depends pivotally on your ability to ensure the address data quality of your visitors. If this is given stepmotherly treatment, the negative consequences will not fail to appear – after all the competition is only one click away!

With post we provide you with an ideal instrument for validating addresses on the Internet. post is easy to integrate into any web application. With this system you create the basis for successful measures to establish permanent customer relationships, individual personalization, exact customer identification and customer profiling.