Systematic customer orientation and comprehensive data quality and information management are indispensable when it comes to gaining decisive competitive advantages. As a result, high-quality data topicality and information preparation nowadays play an increasingly important role in strengthening corporate performance and value creation. This particularly applies to the professional administration and maintenance of address information because these are the linchpins of any customer and market relationship.

Only on this basis can successful strategies for customer bonding and the opening up of markets be developed and implemented. The same applies for customer evaluations, creditworthiness checks and transactions which are differentiated according to customer and consignee or bill-to party. Quality-optimized address information is a prerequisite in every case.