Data quality makes your Customer Relationship Management (CRM) more effective

Undeliverable addresses - lower sales, high costs

Undeliverable addresses make mailing campaigns run out of steam and cause unnecessary postage and research costs. Invoices cannot be delivered, which results in non-payment, not to mention lost sales opportunities, since your promotional messages do not reach potential buyers.

Duplicates - dissatisfied customers, uncertain planning, unused up/cross-selling

Multiple data records (duplicates) are possibly even more problematic:

• Important customer data is incorrect during a customer service call. The customer is disappointed and may turn to the competition. Lost sales are the inevitable result here.
• Sales and marketing planning suffers, because duplicates prevent correct automatic classification of customers and require expensive manual correction.
• Forecasts are distorted, which can lead to delayed or incorrect business decisions which hit your company hard.
• Address selection for marketing campaigns becomes enormously complicated, which is why you may only be able to place your offers after the competition.

No confidence - starting signal for increasingly poorer data quality

Practice has shown that if users cannot access the requisite information in the CRM system quickly and with a high quality, the amount of care taken during data input and maintenance is normally also reduced. The result is a downward spiral of constantly decreasing data quality, which can only be stopped by a complete - and expensive - relaunch of the CRM system in the extreme case. Don't let things get that far and start making the requisite process improvements before it's too late.

Uniserv Data Quality Solutions for CRM - modular, effective, cost-efficient

The modular Data Quality Solutions from Uniserv help you to turn Customer Relationship Management into a success factor for your company with correct, complete and duplicate-free data instead of it being a cost driver.

Uniserv solutions increase the success of analytical, operative, communicative and collaborative CRM. Special B2B and B2C solutions ensure effective implementation of your specific requirements. And even if you use an eXtended Relationship Management System (xRM) instead of a conventional CRM system, Uniserv solutions offer you measurable added value for your data and processes.

Profit from all Uniserv Data Quality Solutions for CRM including:

• Optimum data quality in the CRM system through analysis of the data during transfer from existing data sources and through permanent monitoring of new entries and changes (Data Quality Firewall)
• Revision of the data (Data Cleansing) according to defined rules and by matching it against reference data (e.g. address, bank, geodata, telephone number index) in batch processing or in real-time
• "Anti-aging" for your customer / prospect data through automatic integration of information on changes of address or company renaming both in the B2B and B2C environment
• Automatic generation of a view of the household in the B2C market
• Satisfied customers and stronger ties with the customer through high service quality on the basis of reliable customer information
• Optimized sales and marketing planning and informed business decisions through up-to-date and precise reporting
• Extensive analyses of consumer behaviour for effective use of upselling and cross-selling potentials
• Effective, cost-efficient marketing campaigns through goal-directed address selection and correct, complete data for mailing campaigns