Customer Data Management Business Topics

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Below you find news, events, press releases, specialist reports, white paper, best practices and many more all about customer data management.

Business Topics

Master Data Management and Data Governance

It is an open secret that Master Data Management and Data Governance are both initiatives being successful only as a package. Data Management without Data Governance is a very high risk for money...

Business Topics

Data Quality Scorecard

A smart way to measure the quality of data on the basis of individual rules in the context of business processes is the Data Quality Scorecard from Uniserv.

Business Topics

Customer Experience Management as a Challenge

In the digital era Customer Experience Management based on a successful customer journey is one of the top priorities. Ground Truth provides the necessary foundation.

Business Topics

Digital Transformation in Logistics

Warehouse management and route planning are key challenges in logistics. This requires a reliable database.

Business Topics

Trend Study Customer Data Management 2016

The results of the trend study "Customer Data Management in 2016" are now available and were summarised and explained in a result report. The study was realised with the company Grohmann Business...

Business Topics

How Big Data becomes Smart Data along the Digital Transformation

Innovations in information technology are driving digital transformation forward at a breathtaking pace: the Cloud, social media, mobile, Big Data and the Internet of Things have an impact on the...

Business Topics

Autocompletion – Data acquisition in real time

Autocompletion offers your users a helpful support for data acquisition. A drop-down menu provides appropriate hits in real time.

Business Topics

Customer Centricity - Challenges for modern Marketing & Sales

Companies must master the challenge of keeping individual customers in focus and to make them transparent and steerable in today’s diversified mass markets. To achieve this, a 360° Customer View is...

Business Topics

4 Steps to effective CRM

A targeted customer approach and sustainable customer loyalty are decisive competitive advantages in today’s highly dynamic and competitive market. But although the information necessary already...

Business Topics

Error-tolerant search

High quality data business-wide, with efficient, error-tolerant search and duplicate recognition of all data objects in real time. To achieve consistent, correct and duplicate-free data company-wide,...