5 tips to increase your customer ROI
- You have customers.
- Lots of customers.
- Really lots of customers.
And you think, that you know everything about them? Can you perform your marketing campaigns efficiently and without any cost losses? Are you sure that you can contact each of your customers at the right time with the right topics? And do an effective cross selling to them?
In order to successfully sell your products or services, you have to know everything about your customers. About each single customer. How to achieve that?
Here are 5 tips for boosting your customer ROI:
1. Know, when, where and what did your customers buy from you.
Thus you would be able to define the customer behavior and his location preferences.
2. Find out, how often and in which way did the customer pay his bills.
Thus you can offer the customer a payment method comfortable for him with your next offer. This is how you will make it easier for him to take the right decision to buy your product.
3. Define, to which of your marketing and communication campaigns the customer reacted.
Thus you know in which of your topics the customer is interested in and you can choose the right language to talk to him.
4. Have the correct address of your customer.
Thus you avoid incorrect mailings and, as a result, you're not ruining your organisation’s reputation.
5. Have a complete view of your customer in real-time.
When customers contact your organisation via the web-site, contact centre or mobile device, you immediately have a complete information about them from all your departments (logistics, financial, marketing, CRM etc.). With just one click you get a 360° customer view. All your customer information is available at any moment.
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Sounds unreal? No, it is real!
And you can achieve this in just 2-3 months. You can boost your ROI, as well as use your cross- and up-selling potential much more effectively.
For more information about the Uniserv Customer Data Hub, do not hesitate to contact us at +49 7231 936 1000 or by email.