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Bottega Veneta puts its faith in Uniserv

Data Management in retail of premium segment

Pforzheim, 4 July 2016 – Bottega Veneta from Vincenza, an Italian avowed supplier of high-end leather goods in the high priced luxury segment and owned by the Kering Luxury Group, formerly the Gucci Group, since 2001, solves the challenge of its CRM migration with solutions and consulting services of Uniserv. The quality of the internationally mixed data will be secured from the outset with essential core components of the Smart Customer MDM - postal validation, email address check, telephone number checking and enrichment as well as country ID - in order to utilise the capacity of the new CRM system to the full extent right from the start. In this context smart is synonymous with simple, smart and efficient.

Data management at Bottega Veneta

The Customer Data Hub, the CDH, goes into action within the solution Smart Customer MDM for the master data management of customer data in B2B and B2C environment. The CDH extracts and consolidates customer data from heterogeneous data sources and forms the Golden Record, also known as Single Point of Truth. This is a master record as the only truth, that optimally enriches and complements the relevant master data fields.

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About Bottega Veneta

Discretion, quality and craftsmanship: Bottega Veneta has set new standards in luxury since its foundation in Vicenza in 1966. Bottega Veneta is deeply rooted in the tradition of Italian leather handicraft and has been known for its exceptional leather goods ever since. As a result, the brand has risen to become one the most well-known luxury brands in the world in the meantime. Bottega Veneta has been part of the Kering Luxury Group (formerly the Gucci Group) since February 2001.

The products of Bottega Veneta are sold globally, including in Europe, Australia, Asia, North and South America, where sales in selected department stores and the specialised retail trade are augmented by a growing number of boutiques run by Bottega Veneta. These boutiques offer customers a luxurious, comfortable shopping experience, in which privacy is respected. Like the products on display, they represent the extraordinary legacy and unique quality of Bottega Veneta. 

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