Ground Truth for Digital Transformation
In the course of ever-increasing digitalisation, data has become one of the most important if not the most important information bases for business management. Data is therefore relevant to all business units, they can not and should not be ignored. In this context, customers specify the direction and tempo. As customers become more and more digital, companies have diverse possibilities to gain data. But companies struggle to use this hidden potential. Most companies do not even know what to do and don´t approach this topic at all or not correctly. Although the crucial access to the digital world is hidden here. It is the data that provides the key to an all-embracing understanding of the customer as a prerequisite for a successful Customer Journey through all phases.
The new Business Whitepaper explains compactly in five simple steps, how to go the way of digitisation correctly and successfully with the focus on your data.
In the center of „going digital“ is a solid data foundation – the Ground Truth. It enhances the Golden Record as central master data set to a Golden Profile with transactional and interactional data of the customer – a real 360° view of the customer. This is how doors open for the digitalisation.