Full House at Business Breakfast “Effective Marketing with the Single Customer View” in Schiphol, Amsterdam
On June 12th, Uniserv has hosted a business breakfast “Effective Marketing with the Single Customer View” in the Sheraton Schiphol Airport Hotel in Schiphol/Amsterdam in The Netherlands.
This breakfast session was a full house – the participants came to listen to the best practice cases of how they can leverage their marketing using the Single Customer View.
The challenges, which were discussed in this breakfast session, were the following:
- In most companies, departments can not take the full advantage of all the information about each of their customers.
- Departments are not connected to each other, and most of the time it is not possible to easily share and combine information.
- A lot of important information is often lacking.
- A lot of customer information seems to be available at a department, but in reality this is often not the case. Departments often work alongside each other, instead of working together.
The participants of our breakfast seminar learned within just 2 hours the following:
- How to make their marketing campaigns more effective
- How to achieve higher efficiency of the marketing actions
- How to easily detect the hidden cross-and up-selling opportunities
Joost Hubregtse has made a presenation and showed to the participants how the Single Customer View allows departments to achieve a 360 ° view of their customers. Over many years of his experience, Joost has built up an overwhelming knowledge in different fields of marketing and sales. With all this knowledge, he showed the audience how they can improve their customer satisfaction and involvement. He also spoke about how to get more personal and prolonged contact with the customers.
Afterwards, Mark Wessels, a specialist of marketing and sales intelligence, has made a presentation about Customer Experience. Mark gave examples of why a 360° customer view can be the key to successful marketing campaigns and how combined customer information from different departments can make the marketing more personalized. Mark spoke about how to turn the marketing department from a cost center into a profit center.