Business Paper
Success Story Vorwerk - Data Quality Scorecard

Success Story Vorwerk

Measurable data quality with the DQ Scorecard of Uniserv

The Data Quality Scorecard of Uniserv provides Vorwerk information on how the quality of customer master data for the performance of marketing activities is. Be inspired by the success of Vorwerk and learn more about the project in the Success Story.

Vorwerk sells innovative and technically superior household products in over 70 countries worldwide. The vacuum cleaners and window cleaners of Kobold Systems or the Thermomix kitchen appliance - around the world customers are enthusiastic for products of Vorwerk. The broad product and service portfolio includes the well-known household appliances Kobold and Thermomix as well as cosmetics, air and water filters, carpets and service offerings in the areas of leasing and financing.

Due to the independence of the various country branches a complex system and process landscape has evolved over the years. Each country uses databases and applications individually and adapted to his needs.

The heterogeneous system landscape makes it difficult for Vorwerk to acquire a transnational overview of the quality of the customer master data. Regardless of the system landscape, it is important for Vorwerk:

  • To detect problems in the database quickly and thus use data quality measures reasonable
  • Optimally control marketing campaigns and to know exactly whether the customer master data satisfy the respective requirements of the marketing activities
  • Conduct successful customer loyalty programs – the foundation for a 360 ° view of the customer

For these reasons, the desire for a constant reporting on the quality of customer master data originated at Vorwerk- the start of a long-standing cooperation with Uniserv.

The Data Quality Scorecard of Uniserv provides Vorwerk information on how the quality of customer master data for the performance of marketing activities. Therefore, the data is regularly checked for compliance with defined business rules. The result of this verification: The Data Quality Score. This score makes symptoms of bad data visible and measurable, transforming vague assumptions in factual knowledge.

Success Story Vorwerk - Data Quality Scorecard


Be inspired by the success of Vorwerk and learn more about the challenges, the goals and objectives, the solutions and services as well as the benefits of the DQ Scorecard in the Success Story.

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