Customer Data Management
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Business Topics 23.11.2015
Companies must master the challenge of keeping individual customers in focus and to make them transparent and steerable in today’s diversified mass markets. To achieve this, a 360° Customer View is...
Business Paper 20.11.2015
Customer Service is a key component of any successful business. Our article shows how you can improve your customer service in 5 Steps!
Business Topics 18.08.2015
Comprehensive knowledge about the customer is necessary in advance, which leads to a 360° customer view with the help of the customer data collected by different interfaces in the ideal situation.
Business Topics 24.07.2015
A 360° Customer View is crucial nowadays as the trend towards multi- and omni-channel sales means that sales and marketing channels increasingly merge together.
The company's success is closely linked to the efficient management of customer data. The premise: a 360 ° Customer View across all channels. The key: powerful Master Data Management tools.
Business Topics 22.07.2015
As time passed it became obvious that CRM applications won´t be able to give the full solution, which marketeers needed. But how to avoid the CRM systems to become another data silo within the IT...
A seamless transition between all channels is a requirement to guarantee a direct and personalized communication with your customers. The fulfillment of this does not only open up the opportunity for...
Business Topics 02.06.2015
For successful Multi- & Omnichannel Marketing, companies must exploit all of their available sales channels & keep them well under control – all at the same time.
This year Uniserv participated in the 10th edition of Netcomm E-Commerce Forum in Milan on 21 April 2015 and presented a solution for customer data management. The event allowed to investigate the...
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