The whole automobile branch is faced with ever-prevalent cost and rationalisation pressure. The consequences are company fusions and amalgamation of brands into large corporations. Price pressure shapes the market. Low purchasing power in many countries, as well as the accompanying collapse of previously profitable turnover markets, result in extreme competition.
Automobile manufacturers world-wide are searching for new market opportunities. Future orientated topics, such as electromobility and connected vehicles, are becoming increasingly important. The customer’s demands for quality are rising, and a clearly defined unique selling point (USP) is the prerequisite for every automobile manufacturer wanting to successfully participate in the market.
Continuously growing data stocks are a phenomenon also in the automobile industry, and present a particular challenge for ensuring updated and correct business partner data. This can also be a decisive factor for economic success, e.g., for cooperation with delivery services, or when implementing a complex CRM system.
Globally-operating companies have to collect and consolidate data from their different international locations, and combine and condition data from heterogeneous systems for their different ERP, CRM and SCM systems. Only when this process is performed smoothly and accurately can targeted decisions be made within the framework of business intelligence. It enables data warehousing and allows individual after-sales offers be made, based on representative analyses and close customer relationships. Customer identity (CIR) solutions which supplement a customer CRM system are of particular importance here.
In order to keep pace with today’s highly dynamic markets, globally orientated companies must permanently optimise their existing processes and systems. Data management solutions from Uniserv ensure transparency throughout the entire product and customer relationship cycle. For professional data management, Uniserv’s Data Quality Service Hub provides you with a unified operator interface. This technology platform enables a close mesh of “understanding data”, “cleansing data”, “protecting data” and “monitoring data”. Our products are all you need for performing effective business processes.
Our Data Analyzer provides you with an overview of the condition of your data for migration and integration projects. Data Cleansing cleanses the data and enriches it with additional information according to your needs. Data Protection ensures that your master data is of the highest quality over the entire time it is in use, and Data Governance means that all data quality measures are constantly monitored and reported. Our software is individually tailored to your specific demands, and ensures effective Customer Identity Resolution. With these functions you lay the foundations for individual, personalised customer care, which in the automobile branch – particularly against a background of longer service intervals – is enormously important.