For several years now, the energy and public utility branch has been undergoing a change process. The reasons for these dynamic changes are many: on the one hand there are the consequences of energy market deregulation. The resultant increased competition means that companies continue to be confronted with special challenges. Reduction of nuclear power and the simultaneous increase of alternative energy sources mean an enormous process of change.
On the other hand, and as a result of privatisation, the competition for end customers has become more extreme, and the pressure to reduce costs has increased accordingly. This demands a high degree of flexibility from all energy providers, because customers have become flexible too, and are increasingly prepared to change to another supplier. Increasingly similar levels of comparability with the competition often means that only improved service levels can be used as differentiation characteristics. Targeted customer approaches and customer loyalty have now become central success factors in this dynamic market environment.
Today, energy providers are confronted by steadily increasing quantities of data. One reason for these data volumes is the number of different company locations, which means that large quantities of data with different quality levels are available from different sources. To be able to call up specific items, such as the current state of system capacities or stock market data in real time; consistently high quality data is essential.
Complex data must be valid and representative for providing reliable analyses of power grids and power network operators, and for effectively processing data sourced from Smart Metering. The same applies to customer master data, where increased competition rules out questionable data quality. For example: high relocation rates mean that addresses soon become outdated, therefore, to ensure that invoices arrive as intended, the customer’s address must be kept up-to-date at all times. Professional data management is absolutely essential for strengthening customer loyalty and for effectively implementing partner and bonus schemes.
Our solutions ensure that data is available as required by the energy and public utility industry. Representative results from forecasts, analyses and risk evaluations can only be achieved with a high quality database, and enable you to promptly and flexibly react to fast and profound changes in the market. With Uniserv’s Customer Data Hub – the cost-attractive and tailored MDM solution for customer data - your have your customer master data in view at all times.
Consolidate updated and representative information from the widest range of data sources to form a 360° customer view, and you will know your customers better and can offer them the necessary “extra” service. This will result in closer customer loyalty, better services, and increased operational efficiency. Suited to your individual needs, our data management solutions ensure conformance with all compliance demands (which are particularly strict in the energy environment), as well as governmental and branch guidelines.