ROI calculator

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Calculate your Return on Investment with our free ROI calculator

Up / Cross Sell

Examples

  • Food companies
  • Consumer electronics

Challenge Fast Movers

  • Tailored communication to customers
  • Large amount of customers
  • Average revenue per customer is relative low
  • More difficult to attract new customers than sell to previous customers

Approach

  • Build improved customer profiles out of multiple sources
  • Continously update and extend the customer profiles
  • Micro segment campaigns on customers

Benefit

  • Tailored relevant and opportune offers
  • Reduced customer irritation with mass mailings

Reputation Risk

Examples

  • Food companies
  • Consumer electronics

Challenge Fast Movers

  • Reputation damage due to bad communication
  • Large amount of customers
  • Average revenue per customer is relative low
  • One customer knows many people
  • Bad news travel fast, especially on the internet

Approach

  • Build improved customer profiles out of multiple sources
  • Continously update and extend the customer profiles
  • Micro segment campaings on customers

Benefit

  • Avoid wrong communication to specific segments
  • Avoid fast spreading of bad communications
  • Less potential transactions lost
  • Improved long-term reputation

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