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Trend Study Customer Data Management 2016

Effective customer data management is a key success factor for the digital transformation. But how "digital-ready" are German companies?

Uniserv examined together with the company Grohmann Business Consulting the relationship between professional customer data management and digital transformation. The goal of the survey, which was conducted at the end of 2015, was to detect a current state of the customer data management in German companies.

Trend Study Customer Data Management 2016



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