Data Protection

Third-party services, cookies and consent management

Use, functions and types of cookies, management of your consent

Cookies are small text files that are stored on your computer by your browser. They contain various data, e.g. duration of the website visit or user input. They may originate from us as the website provider and, in the case of cooperation with third parties, also from them, and may be intended to be stored for different periods of time (duration of site use, several weeks up to years).

You can limit or disable the storage and reading of cookies by "do not track", but then the full functionality of the website might no longer be available. You can also configure your browser settings according to your preferences and, for example, refuse to accept all cookies. Furthermore, cookies that have already been set can be deleted at any time. This is possible in all common internet browsers. If the setting of cookies is deactivated in the browsers used, not all functions may be fully usable. In addition, you can automatically delete the cookies from your computer’s hard drive at any time, for example with the help of special software programmes. 

For the required management of your consent, we use the Consent Management Tool CCM19. CCM19 is a service of Papoo Software & Media, Bonn. Programming and operation are based in Germany.

CCM19 enables you to give consent to data processing for the respective domains and websites as well as to make use of your right of revocation for consents already given. CCM19 lists the cookies of the third-party providers with their individual lifetime. After expiry, the cookies are automatically deleted. By clicking on the respective button in CCM19, you have the option of rejecting or accepting all third-party cookies or making an individual selection.

CCM19 stores the following information anonymously as a log file:

• Date and time of page view
• Random ID
• Consent status

The storage of this data serves the purpose of obtaining and documenting required consents to data processing. It is used to fulfil a legal obligation on the basis of Art. 6 Para. 1(c) GDPR. Uniserv or the provider of CCM19 does not process the data itself. The data is not passed on to third parties. Log files are only accessed by prior arrangement.

Use of the Google Tag Manager

On our company websites, the Google Tag Manager of Google Ltd ("Google", Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) is used. Google Tag Manager is a tool for organizing all third-party tags on the company website. In addition, it controls when these tags are triggered.

Using the so-called Tag Management System (TMS), tracking codes and associated code fragments (so-called tags) are integrated and updated on the corporate website. On the web-based Tag Manager user interface, tracking tags can be set up and triggers can be defined by which the tags are triggered. Variables can also be created, simplifying and automating the tag configurations that are made.

Cookies and other code fragments are deployed via the Tag Manager. When using the Google Tag Manager itself, the IP address is transmitted to Google via the call of the script gtm.js. Thereby, it is not excluded that a transmission to so-called third countries takes place.

Further information on the use of the data transmitted during use can be viewed at https://policies.google.com/privacy?gl=DE&hl=en.

Please note that American authorities, such as intelligence agencies, could possibly gain access to personal data due to American laws such as the Cloud Act, which are inevitably exchanged with Google due to the Internet Protocol (TCP) when integrating this service.

Use of cookies on the website www.uniserv.com

Our company website uses technically required cookies. They ensure full technical functionality of the website. The legal basis for the processing is Art. 6 para. 1(f) GDPR.

Since the websites are associated with further activities such as streaming, web analysis, download and registration, we additionally set cookies from third-party providers on the company website. The legal basis is our legitimate interest according to Art. 6 para. 1(f) GDPR.

Use of cookies on the news.uniserv.com subdomain

On the subdomain, we offer content for download or registration on special web pages. The subdomain uses technically necessary cookies. These cookies ensure the full technical functionality of the subdomain. The legal basis for the processing is Art. 6 para. 1(f) GDPR.

The web pages on the subdomain are connected to further activities that we carry out with various third-party providers. For this purpose, we additionally set cookies of these third-party providers. The legal basis is our legitimate interest according to Art. 6 para. 1(f) GDPR.

Use of cookies on the subdomain connect.uniserv.com (Uniserv CONNECT)

As part of marketing campaigns, we place advertisements. If you access the connect.uniserv.com subdomain via such an advertisement and register with us, we store the fact that you have visited our website by clicking on the advertisement. This is done in such a way that the registration e-mail contains, in addition to the user name, e-mail address and language, a parameter that enables us to identify the origin and the advertisement. The legal basis for the processing of this parameter is your consent in accordance with § 25 TTDSG. The data will be deleted when the business relationship ends, so that there is no longer a purpose or legal basis for the processing. 

Additional data protection information for the subdomain connect.uniserv.com (Uniserv CONNECT)

To facilitate contact, your email address, and optionally, other personal information (name, address, company, telephone number, gender, picture) are saved in your account in the Uniserv CONNECT portal (account data).

To enable use of our services and for the associated service invoicing, you must provide your basic contact details (name, email address, address, and telephone number). For verification purposes, we also keep a record of important actions and changes to your account in a so-called audit trail. This includes details of important emails sent to your email address, time stamp, IP address and changes made, as well as any possible personal data affected. You can view this audit trail in the portal at any time.

For support and error handling purposes, we also store server and application log files containing IP addresses, details of browser configuration and HTTP requests (Server and Application Log).

When your account is closed and the final invoice has been paid, your account data will be stored until the end of the financial year and then erased. Entries in the audit trail will be erased within three months following the end of the customer relationship (Account Deletion). Server and application logs are generally deleted within three months. Protection of your personal data entered for processing by our services is strictly regulated by our Data Protection and Data Security Concept, which you can also find in your customer portal.

Remarketing

Re-marketing tools are services that enable optimized, target-group-specific addressing via the advertising placed on the website. We use the following products for this purpose.
 

Use of the remarketing function of Google Inc.

The provider uses the remarketing or "similar target groups" function of Google Ltd ("Google") on the website. By means of this function, the Provider can target visitors to the Website with advertising by displaying personalized, interest-based advertising ads to visitors to the Provider's Website when they visit other websites in the Google Display Network. To perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses so-called cookies. For this purpose, Google stores a small file with a sequence of numbers in the browsers of the website visitors. This number is used to record visits to the website as well as anonymized data about the use of the website. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. If you do not agree with the use of cookies, you can prevent it by installing the browser add-on to deactivate Google Analytics once or by rejecting the cookies via our cookie settings dialogue.

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. Further information on Google Remarketing as well as Google's privacy policy can be found at: https://policies.google.com/technologies/ads?hl=en.

Use of Google Ads conversion tracking 

As part of our advertising measures, we use Google Ads with the conversion tracking of Google Ireland Limited (see above). With the help of this tool, we can better adapt our advertising measures to your interests and needs.  

With conversion tracking, we can track when you click on one of our ads and then perform another action, such as visiting our website. Through Google Ads, we can therefore record what happens when a user clicks on our Google Ads ad. We can see which keywords, ads, ad groups and ad campaigns are successful because they lead to a desired customer action. By means of a set cookie, we recognize for a certain time that you originally opened our website via the ad. 

The cookie (conversion tracking tag) is stored on your computer or mobile device if you have given your consent to this. The legal basis for the processing is your consent according to § 25 TTDSG. You can revoke your consent at any time and change or revoke it via the cookie settings.  

Google may also process this information in the USA. Currently, there is no so-called adequacy decision for the USA. The legal basis for data processing in the USA are therefore standard contractual clauses. This ensures that the level of data protection corresponds to that in the EU and that your data is adequately protected. Consent pursuant to Art. 49 GDPR is also still required for these processing operations. If you do not give this consent or have revoked your consent, no processing will take place with Google Ads. You can find more information on the standard contractual clauses here https://business.safety.google/intl/en/adsprocessorterms/ and in Google's privacy policy at https://policies.google.com/privacy?hl=en. 

The information is deleted after three months.

Web analytics

Range measurement with Google Analytics 4

This online offer uses a specially modified server-side version of Google Analytics 4 to measure reach, without cookies, IP storage and personal data. The provider is NETPROFIT, Nibelungenplatz 2, 94032 Passau, Germany.

Google Analytics 4 is a web analytics service provided by Google Ltd ("Google", Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). We have concluded a contract with Google for commissioned data processing in accordance with Art. 28 GDPR. The anonymised analysis data (without personal reference) is transferred to the web analysis service Google Analytics via our own server at Hetzner Online GmbH, Industriestrasse 25, 91710 Gunzenhausen, Germany.

In the modified version, this service does not use any personal data. No data is read or stored on your end device as a website visitor. Your IP address is anonymised. It is not possible to recognise you as a website visitor beyond the website. Cookies are not set; any cookies that may exist are transmitted as a technical necessity, but are also not used. Due to the anonymised data, the GDPR is no longer applicable.

The web analysis enables us as website operator to record and analyze the use of this website by the website visitors. In doing so, we as the website operator receive various usage data, such as time of use, page views, length of stay, operating systems used or screen resolution used and actions performed. Profiling or linking with other sources is not possible with this anonymized analysis data. More information on the handling of user data with Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
 

Web analysis with Google Analytics 4

This online offer uses the web analytics service Google Analytics 4 of Google Ltd ("Google", Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). We have concluded a contract with Google for commissioned data processing in accordance with Art. 28 GDPR.

Web analysis enables us, as the website operator, to record and analyze the use of this website by website visitors. As the website operator, we receive various usage data, such as time of use, page views, length of stay, operating systems used or screen resolution used and actions performed.

Google Analytics 4 uses "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Consent to Google Analytics cookies is given in accordance with Section 25 (1) TTDSG, the processing and storage of Google Analytics cookies is based on Art. 6 (1) lit. f GDPR. As website operators, we have a legitimate interest in analysing user behaviour in order to optimise both the website and advertising. Google also processes the data from the cookies for its own purposes and transmits them to servers in the USA for this purpose. Your consent is also required for this.

More information on the handling of user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en. The personal data is automatically deleted after 14 months.

If you do not agree with the collection, you can prevent it by installing the browser add-on to deactivate Google Analytics once or by rejecting the cookies via our cookie settings dialogue.

Evalanche

When using the services of our newsletter, LinkedIn or downloads, we use the "Evalanche" service to be able to tailor our offers more precisely to your needs. This means that the information entered in contact forms for downloads or newsletters, is registered using Evalanche. If we determine that you have a high interest in certain services, we will use this information to address you specifically. This gives us the opportunity to better tailor our services to your needs and interests and thus improve our offers to you. This analysis only takes place if you have filled in a contact form and a profile registered in Evalanche. If you wish to object to this process, please let us know at datenschutz@uniserv.com.

The legal basis for the use of Evalanche is the legitimate interest pursuant to Art. 6 para. 1(f) GDPR.

WebTouchPoints 

In Evalanche, we use the WebTouchPoints feature. This allows us to track how often you have opened certain web pages. In doing so, we as the website operator receive various usage data, such as date and time, type (WebTouchPoint object), browser referer, user agent, link ID (optional), object IDs, optional object-dependent information and conversion tracking (date and time, individual transfer parameters). This is a scoring (advertising scoring) which is used to ensure that we only contact you by telephone, for example, when it makes sense to do so; there is no contractual reference. The use of the WebTouchPoints is based on our legitimate interest according to Art. 6 para. 1 lit.f) GDPR and, as described, falls neither within the scope of § 31 BDSG (Federal Data Protection Act) nor Art. 22 GDPR. 

Cookies" are used for the WebTouchPoints. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to a server of Evalanche (SC Networks, Starnberg) in Germany and stored there. We have concluded a contract with SC Networks for commissioned data processing in accordance with Art. 28 GDPR. Your data will be deleted after 24 months. 

For the required management of your consent, we use the Consent Management Tool CCM19. CCM19 is a service of Papoo Software & Media, Bonn. Programming and operation are based in Germany. CCM19 allows you to give consent to data processing as well as to exercise your right to withdraw consent you have already given.

Hotjar

This website uses functions of the web analytics service Hotjar of the provider Hotjar Inc. located at Level 2, St. Julian's Business Centre, 3, Elia Zammit Street, St. Julian's STJ 1000, Malta. We have concluded an order processing agreement with Hotjar Inc. for the use of Hotjar pursuant to Art. 28 GDPR.

We use Hotjar to analyze and regularly improve the use of our website. With so-called heatmaps, we create an aggregated survey of user movements on the site, in particular to the movements of the mouse pointer or the clicks of a user. This allows us to see which areas of the website we still need to optimize. We can use the statistics obtained in this way to improve our offer and make it more interesting for you as a user. On our behalf, Hotjar will use this information to evaluate the use of the website, compile reports on website activity and provide other services related to website and internet usage. The information generated by the cookie about your use of this website is usually transmitted to a server of Hotjar and stored there. You can find more about the data processing by Hotjar here.

We use Hotjar's anonymization function on this website. This shortens your IP address and ensures that the analysis data is not personally identifiable. We do not merge the data with other personal data.

We only use the tool if you have given your consent for this. You can use the Consent Manager for this purpose; the legal basis for data processing is Art. 6 (1) p. 1 lit. a GDPR in conjunction with Section 25 (1) TTDSG.

You can also opt out of the analysis function by simply activating the standard "Do not Track" function in your browser. In this case, we will not process your personal data in the manner described here. An explanation of how to activate the "Do not Track" function can be found at this link: https://www.hotjar.com/policies/do-not-track/.

The data will be deleted after 12 months.

Clarity

This website uses functions of the web analysis service Clarity from the provider Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. We use Clarity to analyze and regularly improve the use of our website. We use so-called heat maps to create an aggregated survey of user movements on the site, in particular the movements of the mouse pointer or the clicks of a user. This allows us to identify which areas of the website we still need to optimize. We can use the statistics obtained in this way to improve our offer and make it more interesting for you as a user. The information generated by the cookie about your use of this website is usually transferred to a Microsoft server and stored there. You can find out more about data processing by Microsoft here. 

It cannot be ruled out that data may be transferred to so-called third countries. Microsoft fulfills the requirements for the EU-USA, the UK extension for the EU-USA and the Switzerland-USA data protection agreements. Further information can be found here and here. We do not merge the data with other personal data. 

We only use the tool if you have given your consent. You can use the Consent Manager for this purpose. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. a) GDPR in conjunction with § 25 para. 1 TTDSG. 

Clarity stores data differently. Recorded sessions are stored for 30 days. All marked or favorited sessions are stored for 13 months. Heatmap data is stored for 13 months. 

Data on Clarity servers, including backups, is deleted at the end of the retention period and cannot be restored. 

Pointerpro

This website uses the "Pointerpro" assessment software. The provider of this software is Objective7 BV, Prins Boudewijnlaan 218A, 2650 Edegem, Belgium. We offer you various questionnaires via Pointerpro. By answering them, you provide us with information about an upcoming customer data project. Based on your answers, we can provide you with targeted advice. We have integrated the links on our website. We also use PowerPoint presentations and social media. By accessing and completing the questionnaires, you as a visitor will establish a connection to the Objective7 BV servers. We have concluded an order processing agreement with Objective7 BV Inc. for the use of Pointerpro pursuant to Art. 28 GDPR. The following data is collected and processed: 

• Company name 
• First name and surname 
• e-mail address 
• Answers to the questions 

By submitting the completed questionnaire, you consent to the transfer of the above data to Pointerpro and Uniserv. After submitting a completed questionnaire, Uniserv will receive a summary by e-mail. As the person completing the questionnaire, you will receive a summary e-mail to the e-mail address you have provided. We will then contact you by e-mail. Your data will be stored and processed on servers within the EU. Your data will not be passed on to third parties. No cookies will be set. If you wish to object to data processing, please let us know at mailto: datenschutz@uniserv.com. The legal basis for processing is Art. 6 para. 1 lit. a) GDPR (consent) and Art. 6 para. 1 lit. f) (legitimate interest). Your data will be deleted every six months. 

Social plugins X, Xing, Linkedin

We have implemented the social media buttons on our website as 'Shariff social media buttons'. When you call up one of our pages that contains the corresponding social media buttons, no data is transmitted to the respective social media network. Only when you click on the corresponding button will you be connected to the corresponding social network. 
If you click the corresponding button to use the service of this provider, you leave the Uniserv Web site and it is possible that the respective provider records usage data and, if necessary, stores this in server logs. The same applies if you access our profiles in the respective social media by other means. Uniserv GmbH has no influence on the type and scope of the data collected or stored. Further information on the data collected by the respective social network provider, its storage and use, can be found in the respective data protection declaration.
 

• X (X Corp. 865 FM 1209, Building 2, Bastrop, TX 78602, USA): https://x.com/en/privacy
• XING (NEW WORK SE Dammtorstraße 30 20354 Hamburg Deutschland): https://privacy.xing.com/en
• Linkedin (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.): https://www.linkedin.com/legal/privacy-policy 

Processing of your data entered in LinkedIn forms in Evalanche

We place advertisements on LinkedIn. To interact, you can enter your data in a LinkedIn form provided for this purpose. Your email address is a mandatory field. Your first name, last name and company name are optional fields. When you submit the form, your data will be transferred to Evalanche. The legal basis is your consent in accordance with Art. 6 Para. 1(a) GDPR.

In Evalanche, we process your personal data to stay in contact with you and to initiate business. The legal basis is our legitimate interest according to Art. 6 Para. 1(f) GDPR.

If you wish to object to the processing of your personal data, please inform us at datenschutz@uniserv.com or use the unsubscribe link contained in the Evalanche mailings.

LinkedIn Analytics and LinkedIn Ads

We use the conversion tracking technology and the retargeting function of the LinkedIn Corporation on our website.

With the help of this technology, visitors to this website can be shown personalized advertisements on LinkedIn. Furthermore, it is possible to create anonymous reports on the performance of the advertisements and information on website interaction. For this purpose, the LinkedIn Insight tag is integrated on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. The direct identifiers of the members are removed within seven days in order to pseudonymize the data. The remaining pseudonymized data will be deleted within 180 days.

We only use the tool if you have given your consent. You can use the Consent Manager for this purpose. The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. a) GDPR.

In LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy? you will find further information on data collection and data use as well as the options and rights to protect your privacy. You can object via the link https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. If you are logged in to LinkedIn, you can deactivate data collection at any time via the following link.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. Further information on data protection settings for LinkedIn members can be found here

Friendly Captcha

This website uses the bot protection service "Friendly Captcha". The provider of this service is Friendly Captcha GmbH, Am Anger 3-5, 82237 Woerthsee, Germany. We have concluded an order processing agreement with Friendly Captcha GmbH for the use of Friendly Captcha in accordance with Art. 28 GDPR.

We use Friendly Captcha to make it more difficult for automated programs and scripts (so-called "bots") to use our website. Non-human and automated access should be avoided.

For this purpose, we have integrated the widget from Friendly Captcha into our website. The widget causes the terminal device of you as a visitor to establish a connection to the servers of Friendly Captcha and receive a calculation request ("puzzle" or "puzzle request") when you call up the protected website. By default, requests are processed at the point-of-presence within or outside the EU that is closest to the point of access by you, the visitor. You can find more about Friendly Captcha's data processing here.

The following data is collected and processed:
 

• HTTP request header data, in particular user agent, origin and referer.
• Date and time of the request
• Version of the widget used
• Customer account ID of the Uniserv website
• Hash value (one-way encryption of the incoming IP address: the IP address is discarded, only the hash value is stored)
• Number of requests from the (hashed) IP address per time period
• Answer of the math problem solved by your computer

The widget does not set cookies on your computer. IP addresses are stored only in hashed form.

If you would like to object to the data processing, please let us know at datenschutz@uniserv.com.  

The legal basis for the processing is Art. 6 para. 1 lit. f) GDPR (legitimate interest).

The data will be deleted after 30 days.

YouTube

On some of our websites we embed YouTube videos. Operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. 

If you have given your consent for cookies to be set in the consent management tool, cookies will be used by Youtube when you visit our website. Insofar as you have not yet given consent, but would like to watch the video, the setting of cookies takes place as follows: The videos are embedded in the advanced privacy mode of YouTube, which blocks the setting of YouTube cookies until an active click on playback. By clicking on the play button, you give your consent for YouTube to set cookies on the device you are using, which can also be used to analyze usage behavior for market research and marketing purposes. You can find more information on the use of cookies by YouTube in the Google cookie policy at https://policies.google.com/technologies/types?hl=en. We expressly point out that, despite the integration of the videos in extended privacy mode, YouTube may transfer data to Google DoubleClick. If you are logged in to your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by first logging out of your YouTube account and deleting any cookies that have been set.