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Trend Study Customer Data Management 2016

Trend Study Customer Data Management 2016

Professional Customer Data Management as driver for Digital Transformation

Nowadays "Digital Transformation" is much more than a "buzzword" for many companies. Current market developments such as global competition, networked work, changes in customer behavior and increasing skills shortage meant that there are hardly markets and industries existing in which companies no longer have to worry about how the business processes adapt to the new requirements of the market and therefore take the path to digital transformation.

One of the areas market analysts like Forrester Research mention as a key success factor for a successful digital transformation, is to optimise the customer master data storage or customer data management.

The goal of the Trend Study Customer Data Management 2016, which was realised with the company Grohmann Business Consulting, was

  • to detect a current state of the customer data management in German companies,
  • to query the responsibilities as well as the barriers and obstacles to customer data management,
  • to clarify the current importance of the "digital transformation" and its future development.

The results are now available and were summarised and explained in a report.

About Grohmann Business Consulting

The consultancy Grohmann Business Consulting designs and operates internet portals and online communities, and above that also supports companies, organisations and institutions as content service provider in the areas of content strategy, content generation and content marketing.

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