The core of professional Customer Master Data Management is the Golden Record. But to enable the Golden Record to fulfil its role effectively, a holistic MDM concept is necessary. This concept is provided by Uniserv Smart Customer MDM. Why “Smart”? Because it is a convincing solution, with short implementation times and lean architecture. With it you will achieve an ROI quite unique in the segment of customer MDM. Our Master Data Management solution for Customer Master Data combines technologies, processes and services to provide a 360° customer view covering all areas and channels. By matching the customer data existing in each part of your systems, identifying and removing duplicates, and forming a Golden Record; we create a comprehensive, unambiguous, and absolutely up-to-date view of your customers.