Uniserv Magazine

Companies spend a lot of time on the introduction of a new CRM or marketing automation system. The most common mistake: the horse was " bridled from behind "!

With data-driven marketing, customers can be addressed individually based on data, with the right offer, via the right channel at the right time.

Many regulations make it mandatory for companies to check their business partners. Stable data compliance is hardly possible without valid data.

Giving customers a positive experience through holistic knowledge, worked out well in former mom and pop stores. Today, consolidated customer data plays the critical role.

What are the advantages of having a unique identifier as a persistent feature in every customer record?

Practices enterprises should consider for a successful migration to the cloud.

How consolidated data in the customer journey helps to satisfy the customer in all phases during the entire customer journey.

A multitude of data sources & resulting data silos - a unified customer view is hardly possible. How do you intelligently bring together data from different sources?