Mastering data cleansing successfully

Clean customer master data is an important building block for efficient processes and satisfied customers.


Data Cleansing describes the process by which entire databases are corrected for incorrect, incomplete or duplicate data records. In projects, e.g. for data quality, master data management and data migration, it is necessary to initially cleanse the relevant database at the start of the project.
 

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Why Data Cleansing?


In the context of Data Quality, Master Data Management and Data Migration, initial data cleansing plays an important role in many scenarios: when cleansing legacy systems or master data, in migration projects, in risk management or when it comes to compliance. Previously cleansed data is also extremely important for customer loyalty initiatives, in dialogue and direct marketing and in logistics. Cleaned data is the key to project success.

Without cleansed customer data, companies not only risk making strategic mistakes. These also have a negative impact on operating costs, customer satisfaction and, in particular, project progress. Data-based projects simply take significantly longer, fall short of expectations or fail completely. Investments are jeopardised or lost altogether.

"As experts in customer master data, we get the most out of your data and help you understand your customers."

Sebastian Krebs, Head of Customer Success at Uniserv

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"As experts in customer master data, we get the most out of your data and help you understand your customers."

Sebastian Krebs, Head of Customer Success at Uniserv

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