Resolve data silos efficiently
Without data silos, companies benefit from reliable, correct and unambiguous master data at a central point
Customer master data is very often spread across the entire company in data silos. Departments or newly developed business areas cannot access all master data. The game changer is a holistic view of customers and business partners.

Where do data silos come from in companies?
Nowadays, companies and their customers and prospects are usually active in both the digital and analogue worlds. This results in many online and offline touchpoints. The data from customers and prospects that is collected via these interfaces in a company inevitably ends up in different systems. These data silos can be CRM, ERP or customer experience management systems, or even simple Excel lists.
And then it happens: data about a person is scattered across the entire company, across departments and divisions; in a global enterprise context, even across national borders. There is no central data storage. In addition, there are usually different data quality standards because definitions are missing. There is also often no uniform understanding of how the data should be maintained.