Customer Data Management Business Paper

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Below you find news, events, press releases, specialist reports, white paper, best practices and many more all about customer data management.

Business Paper

What does poor quality data cost?

Read our new brochure “What does poor quality data cost?” to know how high costs can precisely get and how you avoid them from the beginning.

Business Paper

Data Quality is more than Address Validation

Our new Whitepaper shows you in four different steps how to make high quality data a real asset for your company.

Business Paper

Ground Truth for Digital Transformation

A new Business Whitepaper is available explaining in five simple steps, how to go the way to Digital Transformation successfully with the focus on your data.

Business Paper

Success Story Vorwerk: Measurable data quality

The Data Quality Scorecard of Uniserv provides Vorwerk information on how the quality of customer master data for the performance of marketing activities is. Be inspired by the success of Vorwerk and...

Business Paper

Customer Data Management and Digitalisation in Marketing

The path to effective data management is still stony in many companies. Our four success factors will show you how to master the data-based marketing successfully.

Business Paper

Roadmap to Digitalisation: The Role of a Chief Data Officer

To master successfully the transformation from traditional to digital business, the creation of a new position is necessary. Find out more in our new technical report on the chief data officer.

Business Paper

Optimize your customer service: 5 Steps to perfect Customer Service

Customer Service is a key component of any successful business. Our article shows how you can improve your customer service in 5 Steps!

Business Paper

Predictive Analytics – from Big Data to Smart Customer Data

Smart Data beats Big Data. However, no one can look into the future or even know and/or analyse data from the future. But with certain methods you can predict future trends and developments from data...

Business Paper

The Digital Company - Customer Experience Management as a Critical Success Factor

Digitalisation revolutionised the world. Data is the new currency - with the four important topics multi-channel/cross-channel, refresh and enrich Customer Data, predictive analytics and location...

Business Paper

Location Intelligence - New approaches for creating customer experiences

Localisation and navigation data lead to a new quality of customer data. Here you can read the full report on the subject of Location Intelligence.