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Master Data Hub

Central view of all customer master data

Consistent and up-to-date customer master data — across all data silos, departments, and channels. The result? Optimized processes, targeted sales and marketing strategies, and first-class service.

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Consistent and up-to-date customer master data — across all data silos, departments, and channels. The result? Optimized processes, targeted sales and marketing strategies, and first-class service.

What does the Master Data Hub do for your customer master data?

The Master Data Hub makes your customer master data management centralized, transparent and future-proof. It combines data from a wide range of sources and systems and ensures that it is always consistent, up-to-date and free of duplicates. Central management and synchronization provide you with a solid basis for cross-departmental collaboration and well-founded decisions. Integrated data quality functions validate, cleanse, remove duplicates and reliably synchronize your customer master data. This means that your prospect and customer master data is not only always available, but also of the highest quality!

Your advantages at a glance

Data combined: customer data from a wide variety of sources flows together seamlessly.
Central & up-to-date: standardized management and synchronization of your master data.
Goodbye data silos: consistent data landscape instead of barriers.
360° customer view: all-round view of your customer relationships.

WEBINAR ON DEMAND

How to bring all online/offline customer data under one roof

Learn how to realize a comprehensive view of your customers and business partners with consolidated data in our On Demand Session.

View Webinar Recording

„Working with Uniserv has shown us how simple the concept of a “single customer view” can be. Customer master data is consolidated from a wide variety of systems and made available for processing in a clear format.“

Dominik Bleckmann, Data Analytics, Stadtwerke Münster

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"We have chosen Uniserv because, on the one hand, the company can look back on decades of history and, on the other hand, it offers expertise, technology and services from a single source."

Achim Stolzki, Central Division Manager IT, Koelnmesse

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"Uniserv helps us not only respond to the challenges of digitalization, but actively use them."

Philipp Anhalt, Director Strategy & Business Development, DPD

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Dominik Bleckmann, Data Analytics, Stadtwerke Münster

Read success story

"We have chosen Uniserv because, on the one hand, the company can look back on decades of history and, on the other hand, it offers expertise, technology and services from a single source."

Achim Stolzki, Central Division Manager IT, Koelnmesse

Read success story

"Uniserv helps us not only respond to the challenges of digitalization, but actively use them."

Philipp Anhalt, Director Strategy & Business Development, DPD

Read success story

Application scenarios for the Master Data Hub

"Manage customer master data seamlessly, consistently and across channels."

With the Uniserv Master Data Hub, you can flexibly design different application scenarios in master data management. You can use the Master Data Hub to create standardized customer golden records across all desired systems, e.g. as the basis for a 360-degree view. Or you can use the Master Data Hub to create separate customer golden records for each department or specialist area, consolidated from several application systems. If desired, you can also expand these to include a consolidated overall view. Each department receives exactly the data it needs. With the Master Data Hub, you decide in favour of:

always standardized and correct business partner and customer master data.
up-to-date and harmonized data company-wide across all systems.
optimized processes, precise analysis and reliable systems thanks to high-quality master data.
efficient and effective management of your customer master data.
Golden Cluster: domain-specific golden records and customized customer clusters.

With the "Golden Cluster" feature you can expand your data management effortlessly and efficiently.

More about the Golden Cluster

The importance of customer master data for your company

Customer-centered companies have a clear goal in mind: to offer the right customer the right product at the right price at the right time - and when the customer orders, to send the right quantity with the right invoice to the right place. Personalization in its purest form, from a single source!

To do this, the underlying customer master data must have certain characteristics: consistent, complete, up-to-date, unique and correct! However, the opposite is often the case. Data is distributed across dozens of different applications. Each of them works with its own data set. This creates silos that lead to a proliferation of data. Fragmentation, redundancies and restricted views are just three possible consequences.

If the quality of the customer data is so poor, even the easiest and smallest activities in the direction of customers and interested parties become a cumbersome mammoth task. This is because all the necessary data and information has to be collected from all over the company. In most cases, there are also different data structures and nothing really fits together. Somehow the process works. But in the end, you're surprised because of the many returns and because the result fell short of expectations. And all because of inconsistent customer data of varying quality and timeliness in the operational business.

360° customer view: Your Starter Guide

The ‘corner shop principle’ - it has never been as valuable as it is today! Want to bet? Because what Aunt Emma instinctively mastered on a small scale - the 360 degree view of each individual customer - you need to implement digitally today. As the key to personalisation in customer experience management within the customer journey.

In our Starter Guide ‘360° customer view’, you will learn how to utilise the full sales and earnings potential of consolidated customer data:

Download the paper now

Use cases of the Master Data Hub for optimized customer master data

Master Data Management

Consolidation, qualitative optimization and central storage of customer and prospect master data for a holistic view with golden records (360-degree view).

Unique Customer ID

Assignment of a standardized identifier to each individual and prospective customer master data record across applications and departmental boundaries.

Digital Business Models

Based on the consolidated 360-degree view of your customer data, new digital business models can be developed and implemented quickly and easily.

Next Best Offer

The central customer view can be used to derive what customers should be offered next. This allows cross and up sell potential to be recognized and leveraged.

Merger & Acquisition

In the event of a company takeover or merger, customer master data can be matched and merged across different systems, overlaps recognized and the delta identified.

The Master Data Hub brings you company-wide benefits

Project-related advantages

Fast implementation and good project scalability: you decide which data sources are integrated when and how.
Minimally invasive: introduction of the master data management system without disrupting ongoing business.
Hosted solution: no software installation necessary. Existing system and process landscapes can be retained.
Support from our experienced consultants throughout the entire project.

Functional advantages

Data is constantly being checked, optimized and consolidated in near real time.
No redundancies in data storage. Duplicates are automatically detected and removed by Uniserv identity (duplicate checking and duplicate cleansing).
Creation of a unique golden record and thus implementation of the 'single view of customer' principle.
Support of data stewardship and data ownership through workflows and processes.

Implement the Master Data Hub quickly and easily

The Master Data Hub integrates seamlessly into your existing IT infrastructure. It communicates with various systems via standardized interfaces. It checks and cleanses data in near real time or in batch, recognizes duplicates and enables the central management of data quality rules. Errors are not only recognized, but are also largely corrected automatically thanks to error-tolerant AI. This reduces the workload for data stewards. Functions, rules and interfaces can be customized to optimally meet the specific needs and processes of your company.

Integrations of the Master Data Hub

The Master Data Hub has a modular structure and can be flexibly adapted to different or growing requirements. New functions and systems can be integrated at any time without the need for extensive development projects in the application systems. This ensures long-term investment security.
Thanks to its system-neutral architecture, the Master Data Hub can be integrated into almost any IT environment. It supports common application systems such as Salesforce, MS Dynamics, SAP in the cloud or on-premises, and even applications on z/OS mainframe systems. Integration is done via standardized interfaces.
Thanks to preconfigured modules and standardized interfaces, the Master Data Hub can be implemented very quickly. You can use the Master Data Hub productively in no time.

Provisioning forms of the Master Data Hub

Let's have a go:

Managed Service: if you prefer to operate the Master Data Hub in the Uniserv cloud, we will take over the complete managed service so that you no longer have to worry about its operation.
Application Management: if you prefer to operate it on-premises or in your private cloud, we will take over the application management for the Master Data Hub.

Why Uniserv?

Optimized customer master data from the Customer Data Expert

Why are we the ideal partner for managing your prospect and customer master data? Because we offer you first-class solutions - with the highest quality and maximum added value.

Software for customer master data with all the necessary functions from a single source
Advice from experienced consultants and 50+ years of experience
Flexible and fast integration and deployment
Quickly available results that can be used in practice

Top companies rely on data quality from Uniserv

Go to our success stories

We are there for you.

+49 7231 936 1000

FAQ about the Master Data Hub

What are the key components of a holistic customer master data management?

Companies cannot avoid managing their customer master data. Customer master data in particular keeps companies running. It is essential that their management is holistic, i.e. that it covers the entire company. Holistic customer master data management consists of several components, including customer master data software. They work together to create a centralized and reliable source of customer master data.

Data integration involves bringing together customer master data from all of a company's sources and systems. The aim is to create a standardized view of customer master data and thus avoid fragmented data in silos.
Data quality ensures that customer master data is correct, consistent and up-to-date. This includes processes for data cleansing, data validation and enrichment. Mechanisms and corresponding master data software are also required to monitor data quality and prevent data ageing (anti-ageing). Quality must also be ensured throughout the entire data life cycle.
Data modelling deals with the structuring and organization of customer master data. It defines how data is stored, linked and retrieved to ensure efficient and consistent data management.
Data integration technologies such as APIs and ETL (Extract, Transform, Load) are used to integrate customer master data from different source systems and ensure that the customer master data is consistent and up-to-date.
Data security ensures that customer master data is protected against unauthorized access and misuse. This includes measures for data backup, encryption and access control.
Data provision ensures that customer master data is available to the right people and systems at the right time and in the appropriate quality. This includes the provision of customer master data for both operational and analytical purposes.
Data monitoring and reporting supervises data quality and utilization and produces reports to ensure compliance with, for example, data governance and regulatory requirements relating to customer master data.

Together, these aspects ensure robust and efficient customer master data management, greater operational efficiency and higher added value.

How does the management of customer master data improve customer loyalty?

The management of customer master data ensures a reliable data pool, resulting in a variety of positive effects for customer loyalty:

Personalized customer approach: by consolidating and maintaining customer master data using appropriate customer master data software, companies can provide personalized offers and communication.
Consistent customer experience: all departments of a company can access the same, up-to-date customer master data. This enables a consistent and seamless customer experience across all touchpoints.
Higher customer satisfaction: improved data quality reduces errors and misunderstandings, which leads to higher customer satisfaction and therefore increases customer loyalty.
More efficient customer service processes: With accurate and up-to-date customer master data, customer enquiries and service orders can be processed faster and more efficiently.
Better decision-making: managing customer data with master data software provides a reliable database for analysis and strategic decisions. This enables companies to respond better to customer needs and adapt their offers accordingly.

Overall, customer master data management helps to build a deeper and more sustainable relationship with customers.

Which use cases does the Master Data Hub support in the management of customer master data?

As master data, and customer master data in particular, is business-critical data, companies cannot avoid managing this customer master data. The use cases in which companies benefit from valid customer master data are correspondingly fundamental. Because customer master data is so important, it makes sense to use the Master Data Hub from Uniserv as customer master data software. Here are some examples of key use cases.

Master Data Management: the Master Data Hub as software for customer master data helps to obtain a complete and standardized view of customers and to create golden records. This enables a personalized customer approach, improved customer experience and greater customer satisfaction. In addition, a unique customer ID can be introduced, for example.
Financial Data Management: centralized management of financial data enables more accurate reports and analysis, which improves financial decision-making. Financial data can also be linked to customer master data. This increases their informative value, especially if they are qualitatively optimized with the Master Data Hub.
Compliance and Risk Management: the management of customer master data with the Master Data Hub helps to fulfil regulatory requirements and minimize risks. This works because the management ensures that the customer master data is correct and comprehensible.
Unique Customer ID: if the Master Data Hub provides a reliable, standardized company-wide database, a unique customer ID can be introduced as a persistent identifier via the valid data pool. This means that every customer master data record has a permanent ID as an identifying feature.